IBM Cloud Website Content Strategy
IBM Cloud Website Content Strategy
Project summary
Led content strategy and provided editorial management, SEO and strategic digital copywriting for the IBM Cloud web site (IBM.com/cloud) as IBM Cloud grew revenues from $3 billion to $7 billion over three years.
Led content strategy and provided editorial management, SEO and strategic digital copywriting for the IBM Cloud web site (IBM.com/cloud) as IBM Cloud grew revenues from $3 billion to $7 billion over three years.
Results (2013-2014)
* 740% increase in website visits
* 2,029% increase in mobile visits
* 248% increase from social media
Market
Enterprise IT, cloud computing
Audience
CXOs, technology managers, developers, analysts, partners
Subject matter
Cloud computing, big data, analytics, security, open source, DevOps, IaaS, SaaS, PaaS
Services
Content strategy, digital copywriting, strategic messaging, SEO, content development, IA and UX
Content
Website, executive briefs, white papers, blog posts
IBM.com/cloud website screen shots
IBM Executive Brief: Transforming Your Business with IBM Cloud Applications
“Adam completely revolutionized the content of our IBM Cloud web presence. It went from a disorganized mass of disjointed text to a simple, elegant web experience.”
— Matthew Starr, Web Manager, IBM Cloud