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Writing & Strategy Services for Compelling Content | eTimes
1-831-252-9851 adam@adamjf.com

Services for developing highly effective marketing content

Services for developing highly effective marketing content

Developing compelling B2B tech content requires both business and technology expertise. My business experience is grounded in a Stanford MBA and a decade as a CEO, enabling me to understand your business, its competitive environment, and the messaging business audiences need to hear to be persuaded.

Developing B2B tech content requires business and technology expertise. My business experience is grounded in a Stanford MBA and a decade as a CEO, enabling me to understand your business, its competitive environment, and the messaging business audiences need to hear to be persuaded.

I am also a tech geek. I coded for years early in my career. Today I am well-versed in technologies that span enterprise IT, so I can understand your technology and simplify complexity accurately and appropriately for highly technical products and audiences.

I am also a tech geek. I coded for years early in my career. Currently, I am well-versed in technologies that span the enterprise IT landscape, so I can understand your technology and simplify complexity accurately and appropriately for highly technical products and audiences.

Copywriting and content writing

It all comes down to words. As a technology marketing copywriter and content writer, I am adept at critical top-level strategic messaging, shorter-form, attention-grabbing copy – like landing pages and top-level website pages – and longer-form content, from white papers to eBooks and customer case studies.

My copywriting and content writing work is empowered by extensive experience with search engine optimization (SEO), information architecture (IA), user experience (UX) and content marketing.

Strategic messaging

The consistent use of compelling primary messaging supports brand identity, strategic business goals, and the effectiveness of your entire content marketing portfolio. Carefully crafted messaging that is focused on target audiences’ pain points and motivators is critical to attract and convert prospects into customers, and customers into loyal repeat buyers.

I help companies like SAP develop core primary messaging documents that provide strategically-aligned top-level messaging aimed at target audiences. These documents are used by everyone involved with writing content, helping to ensure that all content has consistent, persuasive messaging and is appropriately targeted.

Search engine optimization (SEO)

SEO is embedded into everything I do, from developing content plans to writing website copy and collateral marketing content. I follow an SEO-driven, mobile-first approach to all work – otherwise, your content won’t be found or soon will become obsolete.

I’ve been doing SEO for nearly 20 years, having helped numerous Silicon Valley tech leaders with their first and second-generation websites, back in the day. More recently, my content strategy and website content development work for IBM Cloud focused on SEO goals, with organic search visits for the site increasing more than 50 percent every year for three years.

 

Editorial management

For some clients, I manage an extended group of content writers and contributors, acting as “editor-in-chief,” reviewing all content to keep everything aligned to the client’s primary strategic messaging and targeted personas.

This was part of my role for three years at IBM Cloud, and for a year working with Red Hat. Much earlier in my career, in the pre-digital age, I was an Editor-in-Chief for numerous national and international publications.

Content strategy

I help clients decide what content to put on their websites and what new collateral content to develop. Content strategy services include content audits, content analysis, and targeted content plans based on personas and mapping content needs to a buyer’s journey.

I managed content strategy for IBM Cloud as the business grew from $3 billion to $7 billion in annual revenues. I’ve helped Silicon Valley start-ups launch their first websites, and I work with divisions of major enterprises to launch content libraries to support new initiatives.

Content marketing

For B2B companies marketing to busy business executives and IT managers, content is more important than ever (and it used to be King). Prospects engage with your content long before they speak to a salesperson, with the average buyer guiding themselves through 60 to 90 percent of the traditional sales funnel before ever contacting a brand.

This means that creating high-quality content that is truly valuable to your target audience – the guiding principle of content marketing – can be business-critical, and it is a driving principle for all my content services. The focus is on creating content that helps prospects and customers solve their problems, so they come to trust your brand and products.

User experience (UX)

We all want our audiences to have a great user experience when visiting our website and using our mobile apps. “I love your site and easily found what I was looking for,” is what we want to hear, not, “Your website was confusing and clunky, I couldn’t find what I was looking for and gave up.”

User experience (UX) is a cross-functional discipline involving IA, content strategy, information design and more. The ability to get into a user’s skin is essential and empathy for novice users is critical. I’ve been designing superior user experiences for 20 years, and I can help your users have great experiences with your website, apps and content.

Information architecture (IA)

Whether you are completely redesigning your website, or just adding a significant new section – say a solutions or industry verticals section – I can help you organize and design your content and its place on your website to support ease of use and content findability.

The IA of a website creates the foundation for its navigation and determines how easy it is for visitors to find what they are looking for. By understanding your audience, your content and its context, I can help develop a strong and effective information architecture that provides the foundation for a superior user experience.

Copywriting and content writing

It all comes down to words. As a technology marketing copywriter and content writer, I am adept at critical top-level strategic messaging, shorter-form, attention-grabbing copy – like landing pages and top-level website pages – and longer-form content, from white papers to eBooks and customer case studies.

My copywriting and content writing work is empowered by extensive experience with search engine optimization (SEO), information architecture (IA), user experience (UX) and content marketing.

Content strategy

I help clients make important decisions regarding what content to put on their websites and what new collateral content to develop. Content strategy services include content audits, content analysis, and developing targeted content plans based on refined personas and mapping content needs to a buyer’s journey.

I managed website content strategy for IBM Cloud as the business grew from $3 billion to more than $7 billion in annual revenues. I’ve helped Silicon Valley start-ups launch their first websites, and I work with divisions of major enterprises to launch content libraries to support new initiatives.

Strategic messaging

The consistent use of compelling primary messaging supports brand identity, strategic business goals, and the effectiveness of your entire content marketing portfolio. Carefully crafted messaging that is focused on target audiences’ pain points and motivators is critical to attract and convert prospects into customers, and customers into loyal repeat buyers.

I help companies like SAP develop core primary messaging documents that provide strategically-aligned top-level messaging aimed at target audiences. These documents are used by everyone involved with writing content, helping to ensure that all content has consistent, persuasive messaging and is appropriately targeted.

Search engine optimization

SEO is embedded into everything I do, from developing content plans to writing website copy and collateral marketing content. I follow an SEO-driven, mobile-first approach to all work – otherwise, your content won’t be found or soon will become obsolete.

I’ve been doing SEO for nearly 20 years, having helped numerous Silicon Valley tech leaders with their first and second-generation websites, back in the day. More recently, my content strategy and website content development work for IBM Cloud focused on SEO goals, with organic search visits for the site increasing more than 50 percent every year for three years.

Information architecture (IA)

Whether you are completely redesigning your website, or just adding a significant new section – say a solutions or industry verticals section – I can help you organize and design your content and its place on your website to support ease of use and content findability.

The IA of a website creates the foundation for its navigation and determines how easy it is for visitors to find what they are looking for. By understanding your audience, your content and its context, I can help develop a strong and effective information architecture that provides the foundation for a superior user experience.

User experience (UX)

We all want our audiences to have a great user experience when visiting our website and using our mobile apps. “I love your site and easily found what I was looking for,” is what we want to hear, not, “Your website was confusing and clunky, I couldn’t find what I was looking for and gave up.”

User experience (UX) is a cross-functional discipline involving IA, content strategy, information design and more. The ability to get into a user’s skin is essential and empathy for novice users is critical. I’ve been designing superior user experiences for 20 years, and I can help your users have great experiences with your website, apps and content.

Editorial management

For some clients, I manage an extended group of content writers and contributors, acting as “editor-in-chief,” reviewing all content to keep everything aligned to the client’s primary strategic messaging and targeted personas.

This was part of my role for three years at IBM Cloud, and for a year working with Red Hat. Much earlier in my career, in the pre-digital age, I was an Editor-in-Chief for numerous national and international publications.

Content marketing

For B2B companies marketing to busy business executives and IT managers, content is more important than ever (and it used to be King). Prospects engage with your content long before they speak to a salesperson, with the average buyer guiding themselves through 60 to 90 percent of the traditional sales funnel before ever contacting a brand.

This means that creating high-quality content that is truly valuable to your target audience – the guiding principle of content marketing – can be business-critical, and it is a driving principle for all my content services. The focus is on creating content that helps prospects and customers solve their problems, so they come to trust your brand and products.

"I’ve used Adam for several projects, and they’ve all received outstanding reviews. As such, he has top billing on my roster of go-to content writers."

— Jeffrey Bausch, Content Strategy Director, AspenCore

— Jeffrey Bausch, Content Director, AspenCore