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Nokia Augmented Reality App Content

Nokia Augmented Reality App Content

Project summary
Developed messaging and content plan for the launch of a mobile search and eCommerce offering with ahead-of-its-time augmented reality (AR) capabilities. Wrote copy for all launch content, spanning website, brochures, case studies, user manual, presentations, videos and partner training manuals.

Nokia Point & Find used ahead-of-its-time augmented reality (AR) capabilities. The app reached the top 1% in the Nokia app store, which led to the app being pre-loaded on every Nokia smartphone – at a time when two out of every five smartphones were Nokia devices.

Location-based mobile services (LBS), mobile commerce, mobile search

Partners and VARs (B2B) and end users (B2C)

Content strategy, content, planning, strategic messaging, copywriting, project management

Website, targeted brochures, service brief, case studies, user guide, partner training manual, banner ads, video scripts, presentation

Nokia Point & Find Mobile App Content

Nokia Point & Find Training Guide