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Nokia Augmented Reality App Content

Nokia Augmented Reality App Content

Project summary
Developed messaging and content plan for the launch of a mobile search and eCommerce offering with ahead-of-its-time augmented reality (AR) capabilities. Wrote copy for all launch content, spanning website, brochures, case studies, user manual, presentations, videos and partner training manuals.

Results
Nokia Point & Find used ahead-of-its-time augmented reality (AR) capabilities. The app reached the top 1% in the Nokia app store, which led to the app being pre-loaded on every Nokia smartphone – at a time when two out of every five smartphones were Nokia devices.

Market
Location-based mobile services (LBS), mobile commerce, mobile search

Audiences
Partners and VARs (B2B) and end users (B2C)

Services
Content strategy, content, planning, strategic messaging, copywriting, project management

Content
Website, targeted brochures, service brief, case studies, user guide, partner training manual, banner ads, video scripts, presentation

Nokia Point & Find Mobile App Content

Nokia Point & Find Training Guide