1-831-252-9851 adam@adamjf.com

IBM Cloud Website Content Strategy

IBM Cloud Website Content Strategy

Project summary
Led content strategy and provided editorial management, SEO and strategic digital copywriting for the IBM Cloud web site (IBM.com/cloud) as IBM Cloud grew revenues from $3 billion to $7 billion over three years.

Results (2013-2014)
* 740% increase in website visits
* 2,029% increase in mobile visits
* 248% increase from social media

Enterprise IT, cloud computing

CXOs, technology managers, developers, analysts, partners

Subject matter
Cloud computing, big data, analytics, security, open source, DevOps, IaaS, SaaS, PaaS

Content strategy, digital copywriting, strategic messaging, SEO, content development, IA and UX

Website, executive briefs, white papers, blog posts

IBM.com/cloud website screen shots

IBM Executive Brief: Transforming Your Business with IBM Cloud Applications

“Adam completely revolutionized the content of our IBM Cloud web presence. It went from a disorganized mass of disjointed text to a simple, elegant web experience.”

Matthew Starr, Web Manager, IBM Cloud